The Business Communications certificate is designed for working professionals in any one of a number of fields who desire to improve their written, verbal, and internet/digital-related communication skills. This program will also help any individual seriously considering a career or career transition into customer relations, investor relations, marketing, management, public relations, or sales develop critical skills in crafting messages, recommendations, product/service attributes, and presentation construction and delivery.
This program provides instruction, “hands-on” practice and exercises, course materials, instructor feedback, case examples, best practices and proven techniques to significantly improve written business communications, oral presentations, best methods of communicating given each communication purpose, getting and keeping audience attention, effectively applying today’s communications-related technologies, and appropriate approaches to each business form of communication. Key communication subjects included in this certificate are writing, interpersonal communication, and cross-cultural communication skills.
Requirements: All courses to be applied toward this certificate must be taken for a letter grade. Students must complete and pass the curricular requirements of the program and earn an overall 2.5 GPA or better to achieve certificate award.