David Birzon’s love for the food industry began in 1989 when he started as an evening prep cook and baker at Paradise Bakery in Aspen, Colorado. David was surprised to find extraordinary joy in his position serving up homemade ice cream and cookies to Aspen locals. Together with the founders, David helped build the nationally known brand that proudly grew a strong culture and industry leading economics during his 23-year tenure.
After successfully selling Paradise Bakery to Panera Bread in 2007, David spent four years as a Senior Vice President at Panera and as President of the Paradise Bakery brand, where he was responsible for both company and franchised locations.
In 2011, David and his family moved to Carbondale, Colorado. He set out to find a restaurant business that “could change the world.” David heard about an innovative breakfast concept named Snooze and was immediately blown away by how differentiated and clever the concept was from anything he had seen before.
David became the CEO of Snooze in 2012 and was nicknamed “Old Major,” after the pig who leads all the other animals to revolution in George Orwell’s Animal Farm. Under David’s leadership, Snooze has grown to more than 42 restaurants across 6 states, with over 2300 employees.