2017 Keynote Speaker

Greg Dollarhyde, Executive Chairman, Zoes Kitchen.

Greg Dollarhyde is a successful, multi-decade veteran of the restaurant industry, and one of the pioneers of the
fast-casual segment. Executive Chairman or Chief Executive Officer of eight companies as well as Chief Financial
Officer of two publicly-held restaurant companies, Dollarhyde has built teams and led rapid-growth enterprises to
terminal valuations of well over $1 billion. He has been recognized on the Nation’s Restaurant News “Power List” of
top 50 people for both 2014 and 2015, as well as having received the Elliot Mentor Award in 2015.

Currently, Dollarhyde is the Executive Chairman of Zoe’s Kitchen (NYSE: ZOES), a publicly-held, 200+ fast-casual
restaurant chain based in DFW and acquired in 2007 with equity partner Brentwood Associates. Dollarhyde was
CEO of Zoe’s from 2008 until handing over the reins to his COO, Kevin Miles, in 2011 and taking the company
public as Executive Chairman in 2014. Dollarhyde is also a Director and the former Chief Energizing Officer of The
Veggie Grill, Inc., a Santa Monica based chain of 28 fast-casual restaurants. Dollarhyde turned over the CEO job to
his COO in May, 2016 and has led in the raising of more than $50 million in growth capital during his tenure for this
innovative concept offering craveable veggie-centric food for veggie-positive people.

Before these endeavors, Dollarhyde was the CEO of Fresh Enterprises, Inc., the holding company of Baja Fresh, a
rapid growth, fast-casual, fresh Mexican food chain. Dollarhyde, in equity partnership with Catterton Partners and
Oak Investors, purchased the company in 1998, and after spurring accelerated growth exceeding 40% CAGR, sold
the company to Wendy’s International for $285 million; more than seven times the original investment.

Pursuing other entrepreneurial ventures in 2005, Dollarhyde was lead angel investor and former Chairman of the
Board of Riot Games, Inc., an early stage, MMORPG video game development company that was subsequently
acquired by China-based holding company Tencent, and is also a founding principal and advisory board member of
b Cellars, an emerging Oakville winery specializing in Napa Valley appellation blends.

Having recently retired from the day-to-day CEO role, Dollarhyde is an investor and liaison to private equity funds,
and seeks to support, counsel and invest in entrepreneurs seeking their American dream.

Dollarhyde has been an alumnus of restaurant concepts that are household names such as TGI Fridays (CFO, Initial
Public Offering 1983), Pizza Hut (VP New Concepts, VP Acquisitions), and Kenny Roger’s Roasters (Exec. VP & Vice
Chairman). Additionally, he has led regional favorites Rusty Pelican Restaurants (CEO 1990 and CFO 1987) and
Country Harvest Buffets (CEO 1995), stewarding the sale of both of these companies to industry competitors.

Dollarhyde is a graduate of Cornell University’s School of Hotel Administration (BS with Distinction ‘80) and
The Johnson School of Business (MBA ‘81), and is on the advisory board of the Pillsbury Institute for
Hospitality Entrepreneurship at Cornell as well as establishing the Dollarhyde Family Giving Fund at the
school.

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