2018 Innovation Award Recipient
Robert Brozin, Co-founder, Nando’s
Robbie Brozin, co-founder of Nando’s, may have been born in Middelburg, a small country town in South Africa, but that certainly didn’t stop him from thinking and dreaming big.
When colleague and friend Fernando Duarte introduced him to Peri-Peri chicken, he envisaged building a global brand – one that would not just be built on the delicious traditional Portuguese-style chicken, but one where people and values would be the cornerstone of the business.
Nando’s values are Pride, Passion, Courage, Integrity and Family and are evident in each country in which the company operates. The marketing strategy has always been seen as irreverent, fun and topical, and even though each country operates and markets independently, these guidelines reflect a common thread.
Today, Nando’s is one of the most visible high street retailers to have emerged from South Africa and the unique taste of flame-grilled Peri-Peri chicken is, after 30 years, served in some 1200 restaurants in 23 countries ranging from South Africa, UK, USA, Canada to UAE, Qatar, Australia and Malaysia, by 35 000 Nandocas (the special name given to a member of the Nando’s Family).
Once the group had circa 1000 restaurants, the founders stepped aside, and called in “adult supervision” enabling Robbie to focus on the philanthropic side: “DO THE RIGHT THING” programs which include:
- The Nando’s Art Initiative (South African contemporary art in each Nando’s restaurant)
- Harambee (employment and training incubator)
- Goodbye Malaria (an initiative that is actively spearheading the eradication of malaria from Southern Mozambique).
Robbie has never been more inspired, excited and purposeful about the future.