This 36-unit program is designed to prepare you with the skills necessary for success in the dynamic and competitive field of marketing. It is intended for those seeking a marketing career as well as business professionals who want to update their skills and keep abreast of emerging trends.
Required courses build strong foundation skills in core subject areas and develop analytical, critical, and creative thinking. Elective courses guide you into functional areas of marketing, allowing you to develop the skills necessary to take on the many challenges present in this constantly evolving field.
You may complete this certificate without a concentration or with a Concentration in Social Media and Analytics.
Program Features & Benefits
- Instructors who are highly experienced marketing professionals and current practitioners in the field.
- Ongoing certificate advisory services to help students plan their course of study based on their needs and schedules.
- Flexibility to complete coursework through live, classroom sessions or instructor-led online classes.
- Career development opportunities through an internship program, networking events, and professional association affiliations.