Marketing Curriculum

 

Group A: Core Courses 
Courses are four units unless otherwise specified. 

 X 160 Marketing Principles and Practices *
 X 460.41 Brand Management *
 X 460.52 Integrated Marketing Communications *
 X 466 Consumer Market Research *
X 460.394 New Media Marketing*

Group B: Electives

Without a Concentration
Complete one course from the list below.

X 460.35 Strategic Marketing*
X 460.484 Internship in Marketing and Advertising

With a Concentration in Digital Marketing
Complete 10 units from the list below.

 X 470.10 Digital Analytics*
 X 460.398A Social Media Marketing*
 X 463.01 Advertising in the Digital Age
 X 466.05 Digital Marketing Mastery*
 X 471.10 Marketing with Google AdWords*
 X 460.484 Internship in Marketing and Advertising 

* May be taken online.

For more information regarding courses, call Zalina Walton at (310) 825-4192 or e-mail zwalton@uclaextension.edu. For certificate program information or counseling, call (310) 206-4271 or e-mail us.
Enroll
Click the below link to review program costs and to enroll in the certificate program. Marketing Certificate or Marketing with Concentration in Digital Marketing.

 

Students must: 

  • Submit an Application for Candidacy with a non-refundable application fee of $200.
  • Complete all five core courses and elective requirements.
  • All courses to be applied toward this certificate must be taken for a letter grade. Students must complete and pass the curricular requirements of the program and earn an overall 2.5 GPA or better to achieve certificate award.
  • Complete the certificate curriculum within five years.

Prerequisites 

Before enrolling in the capstone course (X 460.35 Strategic Marketing), one must complete all of the other core courses and at least one elective or two years of professional experience.

Transfer of Courses

A maximum of 25% of the units required may be transferred into the Marketing Certificate. Courses transferred must have been completed within the last five years from an accredited institution in the United States. The Certificate Programs Advisor will work with you to answer your specific questions.

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