Courses are four units unless otherwise specified.
|X 160||Marketing Principles and Practices *|
|X 460||Ethics in Marketing and Advertising (2 units)|
|X 460.41||Brand Management *|
|X 460.52||Integrated Marketing Communications *|
|X 461A||Writing for Marketing and Advertising (2 units)|
|X 466||Consumer Market Research *|
|X 460.35||Strategic Marketing *|
Group B: Electives
A total of 12 Units are required for this concentration. Courses are four units unless otherwise specified.
Concentration in Social Media and Web Analytics
|X 408||Building an Online Audience|
|X 425||Best Practices in Social Media for the Communications Professional(2 units)|
|X 460.394||New Media Marketing *|
|X 460.398A||Social Media Marketing|
|X 463.01||Advertising in the Digital Age (Hybrid)|
|X 466.05||Digital Marketing Mastery|
|X 469.26||Digital Communications Strategies|
|X 470.10||Digital Analytics *|
|X 471.10||Marketing with Google AdWords *|
|X 478.5||Crisis Management and Communications: Safeguarding Image and Viability (2 units)|
|X 481.99AF||Using Experience I: Survey * +|
* May be taken online.
- Submit an Application for Candidacy with a non-refundable application fee of $200.
- Complete all seven core courses and 12 units of elective courses for a total of 36 units.
- All courses to be applied toward this certificate must be taken for a letter grade. Students must complete and pass the curricular requirements of the program and earn an overall 2.5 GPA or better to achieve certificate award.
- Complete the certificate curriculum within five years.
Before enrolling in the capstone course (X 460.35 Strategic Marketing), one must complete all of the other core courses and at least one elective or two years of professional experience.
Transfer of Courses
A maximum of two courses may be transferred into the Marketing Certificate. Courses transferred must have been completed within the last five years from an accredited institution in the United States. The Certificate Programs Advisor will work with you to answer your specific questions.