Strategic Branding and Public Relations Curriculum

 

We offer two certificate programs in strategic branding and public relations: (Course requirements vary depending on the program).

  1. Stragetic Branding and Public Relations Certificate 
  2. Strategic Branding and Public Relations Certificate with Concentration in Entertainment Public Relations

Core Courses – No Concentration
Requirements: 7 Core Courses

MGMNT X460.41 Brand Management (4 units) *
MGMNTX469.11 Fundamentals of Public Relations (4 units) *
MGMNT X 469.12 Writing for Public Relations (4 units)  *
MGMNTX 469.13 Working with the Media (4 units)
MGMNTX 469.14 Strategic Public Relations Management (4 units) *
MGMNTX 469.15 Crisis Management and Communications (2 units)
MGMNTX 469.16 Public Relations and Branding in Practice: Putting It All Together (2 units)

Ethics Requirement

MGMNT  891.02 Business Ethics *

Electives – No Concentration
Requirements: 8 units of elective credit

MGMNT
X460.398A
Social Media Marketing (4 units) *
MGMNT
X 460.494
New Business Development and Pitching the Perfect Presentation (4 units)
MGMNT
X 460.52
Integrated Marketing Communications (4 units) *
MGMNT
X 461A
Writing for Marketing and Advertising (2 units) *
MGMNT
X 469.21
Best Practices in Social Media for the Communications Professional (2 units)
MGMNT
X 469.22
Strategic Writing: An Advanced Public Relations Workshop (2 units)
MGMNT
X 469.24
Film Publicity for the Entertainment Industry (2 units)
MGMNT
X 469.25
Television Publicity for the Entertainment Industry (2 units)
MGMNT
X 469.26
Digital Communications Strategies (4 units) *
MGMNT
X 469.27
Corporate Communications (4 units)
MGMNT
X 469.28
Internship in Public Relations (4 units)

 

Core CoursesConcentration in Entertainment Public Relations

Requirements: 8 Core Courses

MGMNT X460.41 Brand Management (4 units) *
MGMNTX469.11 Fundamentals of Public Relations (4 units) *
MGMNTX469.12 Writing for Public Relations (4 units) *
MGMNTX 469.13 Working with the Media (4 units)
MGMNTX 469.14 Strategic Public Relations Management (4 units) *
MGMNTX 469.15 Crisis Management and Communications (2 units)
MGMNTX 469.16 Public Relations and Branding in Practice: Putting It All Together (2 units)
MGMNTX 469.29 Entertainment Public Relations (2 units)

 

Ethics Requirement

MGMNT 891.02 Business Ethics *

 

Electives – Concentration in Entertainment Public Relations

Requirements: 6 units of elective credit

FILMTV
X 408
Building an Online Audience (4 units)
MGMNT
X 403.31
The Business of Etertainment (4 units)
MGMNT
X 469.23
Securing Celebrities for Public Relations & Marketing, Spokespersons, and Events (1 unit)
MGMNT
X 469.24
Film Publicity for the Entertainment Industry (2 units)
MGMNT
X 469.25
Television Publicity for the Entertainment Industry (2 units)
MGMNT
X 469.28
 Internship in Public Relations (4 units)

 

* May be taken online.

All courses to be applied toward this certificate must be taken for a letter grade. Students must complete and pass the curricular requirements of the program and earn an overall 2.5 GPA or better to achieve certificate award. Course requirements and availability subject to change.

Program Cost

Students pay a one-time $200 non-refundable candidacy fee for the certificate program.  Individual course enrollment fees are paid as students progress through the program. Textbooks and parking costs should also be considered when budgeting for the program.

Our proven training offers:

  • Dynamic professional curriculum continually updated by a committee of experts.
  • Instruction tailored to your needs—from individual courses to two distinctive certificate programs in general PR or entertainment PR.
  • Two decades of experience helping aspiring and mid-career professionals succeed in this ever-evolving field—from managing reputations to shaping public opinion to building client relationships.
  • Industry recognition for developing some of the most respected PR practitioners in Southern California.
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