We offer two certificate programs in strategic branding and public relations: (Course requirements vary depending on the program).
- Stragetic Branding and Public Relations Certificate
- Strategic Branding and Public Relations Certificate with Concentration in Entertainment Public Relations
Core Courses – No Concentration
Requirements: 7 Core Courses
MGMNT X460.41 | Brand Management (4 units) * |
MGMNTX469.11 | Fundamentals of Public Relations (4 units) * |
MGMNT X 469.12 | Writing for Public Relations (4 units) * |
MGMNTX 469.13 | Working with the Media (4 units) |
MGMNTX 469.14 | Strategic Public Relations Management (4 units) * |
MGMNTX 469.15 | Crisis Management and Communications (2 units) |
MGMNTX 469.16 | Public Relations and Branding in Practice: Putting It All Together (2 units) |
Ethics Requirement
MGMNT 891.02 Business Ethics *
Electives – No Concentration
Requirements: 8 units of elective credit
MGMNT X460.398 |
Social Media Marketing (2 units) * |
MGMNT X 460.494 |
New Business Development and Pitching the Perfect Presentation (4 units) |
MGMNT X 460.52 |
Integrated Marketing Communications (4 units) * |
MGMNT X 461A |
Writing for Marketing and Advertising (2 units) * |
MGMNT X 469.21 |
Best Practices in Social Media for the Communications Professional (2 units) |
MGMNT X 469.22 |
Strategic Writing: An Advanced Public Relations Workshop (2 units) |
MGMNT X 469.24 |
Film Publicity for the Entertainment Industry (2 units) |
MGMNT X 469.25 |
Television Publicity for the Entertainment Industry (2 units) |
MGMNT X 469.26 |
Digital Communications Strategies (4 units) * |
MGMNT X 469.27 |
Corporate Communications (4 units) |
MGMNT X 469.28 |
Internship in Public Relations (4 units) |
Core Courses – Concentration in Entertainment Public Relations
Requirements: 8 Core Courses
MGMNT X460.41 | Brand Management (4 units) * |
MGMNTX469.11 | Fundamentals of Public Relations (4 units) * |
MGMNTX469.12 | Writing for Public Relations (4 units) * |
MGMNTX 469.13 | Working with the Media (4 units) |
MGMNTX 469.14 | Strategic Public Relations Management (4 units) * |
MGMNTX 469.15 | Crisis Management and Communications (2 units) |
MGMNTX 469.16 | Public Relations and Branding in Practice: Putting It All Together (2 units) |
MGMNTX 469.29 | Entertainment Public Relations (2 units) |
Ethics Requirement
MGMNT 891.02 Business Ethics *
Electives – Concentration in Entertainment Public Relations
Requirements: 6 units of elective credit
FILMTV X 408 |
Building an Online Audience (4 units) |
MGMNT X 403.31 |
The Business of Etertainment (4 units) |
MGMNT X 469.23 |
Securing Celebrities for Public Relations & Marketing, Spokespersons, and Events (1 unit) |
MGMNT X 469.24 |
Film Publicity for the Entertainment Industry (2 units) |
MGMNT X 469.25 |
Television Publicity for the Entertainment Industry (2 units) |
MGMNT X 469.28 |
Internship in Public Relations (4 units) |
* May be taken online.
All courses to be applied toward this certificate must be taken for a letter grade. Students must complete and pass the curricular requirements of the program and earn an overall 2.5 GPA or better to achieve certificate award. Course requirements and availability subject to change.
Program Cost
Students pay a one-time $200 non-refundable candidacy fee for the certificate program. Individual course enrollment fees are paid as students progress through the program. Textbooks and parking costs should also be considered when budgeting for the program.
Our proven training offers:
- Dynamic professional curriculum continually updated by a committee of experts.
- Instruction tailored to your needs—from individual courses to two distinctive certificate programs in general PR or entertainment PR.
- Two decades of experience helping aspiring and mid-career professionals succeed in this ever-evolving field—from managing reputations to shaping public opinion to building client relationships.
- Industry recognition for developing some of the most respected PR practitioners in Southern California.