Strategic Branding & Public Relations Certificate


Public Relations Certificate

Recently redeveloped, the new and improved Strategic Branding and Public Relations certificate is designed for professionals looking to launch or advance their PR careers!

This comprehensive program is designed for for aspiring and mid-career public relations practitioners responsible for marketing, advertising, corporate relations, community relations, media relations, customer service referrals/complaints/issues, and business owners desiring increased knowledge in managing their company’s persona.  Sales personnel, organizational planners, and consultants who wish to add expertise in crafting press releases, executive management presentations, and responses to regulators will also benefit from this certificate program.  This program will provide individuals with an up-to-date knowledge base in social media and brand management as well as help individuals improve written, verbal, and digital communication skills.

Our courses focus on the skills and knowledge needed for today’s workplace. They are designed to be taken sequentially and culminate in a capstone course. Students build additional skills in specialized areas through elective requirements.

Whether your goal is to work in a corporation, agency, the entertainment industry, the nonprofit world, or politics, UCLA Extension’s Strategic Branding & Public Relations Program affords unparalleled prospects to help launch or advance your PR career.

Program Features & Benefits

  • Instructors who are highly experienced professionals and current practitioners in the field. 
  • Ongoing certificate advisory services to help students plan their course of study based on their needs and schedules. 
  • Flexibility to complete coursework through live, classroom sessions or instructor-led online classes. 
  • Industry recognition for developing some of the most respected PR practitioners in Southern California.
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